We help niche software founders achieve the exit they deserve
“No other broker has matched NFG’s passion to find the right home for my business. They truly understand what matters to founders.”
Founder of Maritime Logistics Vertical Market Software
We will honour your legacy.
At NFG, we are unlike any other advisor. Why? We’ve sat on the other side of the table - executing 100+ vertical market acquisitions for Constellation Software, Banyan Software, Threecolts, Aries Global, Volaris Group.
We know exactly how buyers think and use our experience to help founders like you secure an optimal outcome.
Our advice is founder-first. Tell us about your business - we’ll listen, then map out your best path forward.
Our Services
Strategic Positioning
We know how buyers assess value, price risk and structure deals. We’ll use these insights to craft compelling narratives around your company’s strengths, market positioning and growth potential. We want you to enter these conversations with confidence..
High-Signal Buyer Search
We identify and engage high-probability acquirers by leveraging our proprietary network of over 1,000 strategic and financial buyers across the US and Europe. Our outreach is focused, discreet, and designed to surface serious interest quickly - maximising competitive tension and deal value.
Getting The Best Outcome
We will drive the deal forward with discipline and speed, managing the entire process from offers to closing, reducing your burden and deal fatigue while also leading negotiations from a position of strength - ensuring you get the best terms and avoid common pitfalls.
People You’ll Love Working With
-
Business Development
Daniel Gregory is an experienced M&A executive who has led sourcing and acquisitions for premier software consolidators including Banyan Software, Aries, and Volaris Group. He brings deep expertise in working with founder-led businesses, with a track record across sourcing, deal execution, and post-close integration.
At Niche Founders Group, Daniel leads business development, meeting directly with founders and prospective clients exploring a sale or strategic options. -
Acquirer relationships
Alex is a lifelong holdco and software acquisition enthusiast who scaled a software roll-up 10x in just two years. With his family, he co-founded RollupEurope, the leading community for European serial acquirers. He has held senior roles at top-tier investment banks including UBS and Barclays, and has worked with tech unicorns across Europe.
Alex is also the CEO and founder of Baltic Family Capital, a permanent capital vehicle focused on acquiring and holding businesses in the Baltic region.
At Niche Founders Group, Alex leads our investor network and manages partnerships with advisors and vendors to ensure the best possible outcomes for founders.
